Eclairs by Passiontree Velvet

Eclairs by Passiontree Velvet.jpg

We were invited to be part of the SmoothFM Festival of Chocolate again this year and we created a whole new menu of eclairs exclusively for this event. It was an amazing success and our customers were extremely happy which makes us happy! The eclairs were really pleasing to the eye (and even more so to the taste buds) and customers photos pretty much took themselves! The response has been so good that we've been invited along to a number of other events, if you want to see eclairs again soon come visit us at The Sweet Expo this weekend in Sydney Olympic Park at The Showgrounds. (

If you want to see Passiontree Velvet run an eclair booth at your event, send us an enquiry at

The Eclairs that we featured at the Smooth FM Festival of Chocolate are pictured below:

Part Time Marketing Assistant Position (Silverwater, NSW)

Part Time Marketing Assistant for Passion Tree and Passiontree Velvet cafe franchise

We are looking for someone who is energetic and passionate about all things food related who is knowledgable about what is happening and trending in the food industry. The Marketing

Assistant role requires someone to be creative, tech savvy and sociable to be able to manage our social media accounts and create marketing content for online and in store. This role also demands initiative and organization in order to create and execute marketing campaigns and oversee new product launches successfully. You will also help come up with ideas for new products using knowledge of trends in the market.

Job overview

-    Content creation - planning and execution of content for market (photos/videos, menus, ads, social media)
-    Oversee release of new items
-    Maintain relations with consumers and our marketing contacts (e.g. social media influencers)
-    Generate ideas for new items and seasonal menus/themes
-    Find/Create and coordinate marketing events and opportunities such as festival/deals. Creating incentives for consumers to visit our stores.
-    Great attention to detail and design
-    Versatile and able to work under different conditions.

This role will give you quite a lot of responsibility in a tight knit working environment so we are looking for someone who is not only great for the job but a great addition to our team.

We are as interested in you as we are your experience. Whilst you will need to satisfy the requirements for your application to be successful, what will set you apart is your attitude and personality. Feel free to supply additional material over and above your CV if you think it will help your cause.

Degree qualification/s (or close to obtaining degree qualifications) in marketing or related discipline.

Experience in digital marketing (desirable but not essential).

Excellent organisational and time management skills.

Graphic design skills.

Innovative thinking.

Experience using Google Analytics (desirable but not essential).

An ability to think beyond your task list – growth mind set.

An eye for detail.

A team player.

This is a permanent, part-time role. In the long run this will become a full time position.

If you are interested in this position, please email your resume and a brief introduction to

Passiontree Velvet Franchise Westfield Garden City

Passiontree Velvet Franchise Westfield Garden City, In front of David Jones. $450,000

Passiontree Velvet Franchise Westfield Garden City, In front of David Jones. $450,000

Passiontree Velvet patisserie cafe will be coming to Westfield Garden City shopping centre, and we are on the look out for a hard working franchisee looking to own their own business located in the highest traffic section of the new shopping centre development.

Passiontree Velvet is a patisserie & high tea concept with a strong cafe food and coffee trade. We pride ourselves on having one of the best showcases in the centre with our beautiful patisserie products and vivid packaging colours.

The Location:

Located in front of David Jones, close to the Woolworths supermarket, this is ideally situation in the fashion run of the mall while still being the closes cafe to the fresh food area located in front of Coles, there is a low density of cafes in this area compared to other parts of the centre, so you have a captive market to yourself. 

Full cafe / brunch range will be available here. 

Full cafe / brunch range will be available here. 

What are we looking for?

No previous patisserie or cafe skills are required, we make everything for you and train you in our tried and tested procedures and systems. We are looking for people who have the passion and drive to make this store as successful as the other stores in our portfolio.


We provide 2 weeks of training in an existing store and 2 weeks of in store training and guidance once your store is open, as well as regular on going training and support.

This is a great price to own your own business in Westfield Garden City. Click here to complete an expression of interest form and we will be in touch shortly.

Happy Macaron Day!

And to celebrate, here's three fun facts about the ever so delicate and delicious macarons we have to know and love!

1. Originally, macarons were made of just almond flour, sugar, and egg whites. No filling, whatsoever. 

2. The first macaron derived from Italy rather than France and was brought over in 1533 by the chef of Italian noblewomen (and later Queen of France) Catherine De Medici. It was credited by Pierre Desfontaines who had the idea to fill them with creamy ganache as it was originally served as a single cookie. 

3. 'Macaron' is a delicate, light meringue cookie often filled with ganache. 'Macaroon' on the other hand, is a hearty mounded cookie made with shredded coconut, often topped with jam or dipped in chocolate.


With an array of macaron flavours to choose at Passiontree Velvet, enjoy a macaron or two (or few), with tea or coffee. Enjoy some now and enjoy some later with our 6 and 12 piece gift boxes available to take home!

passiontree velvet macaron day

Happy Macaron Day!